The world has a long history of telling girls to be ‘kind’. On the surface, it sounds harmless, even noble. Who wouldn’t want a world where people treat each other with respect, empathy and compassion? But that’s not what girls are actually being taught. For generations, kindness has been used as code for something else entirely: be quiet, smooth things over, don’t make a fuss, put everyone else first. It’s the velvet glove wrapped around a very old expectation – that girls s

Every year on 8th March, the world comes together to celebrate International Women’s Day , recognising the achievements of women and advocating for gender equality. This International Women’s Day is especially meaningful for us as it marks the first one since we launched Fearless Girls Club! We are so proud of everything we’ve built so far and excited for all that’s still to come. (Interesting side note: If you’re wondering why it’s celebrated on 8th March , it’s because that

During the critical years of transition from childhood to adolescence, girls aged 8 to 14 often experience a noticeable drop in confidence. Research suggests that this decline is influenced by various social pressures, particularly the expectation to be kind, helpful and conforming. These pressures can stifle girls’ self-expression, reduce their willingness to take risks, and ultimately impact their future success and confidence. The Confidence Gap: Understanding the Decline