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The Need
We know that girls can struggle socially, emotionally and academically in the later years of primary school (Years 4 to 6; age 8 to 11) in direct correlation with well documented plummeting levels of self-esteem, confidence and resilience, and a huge increase in poor mental health.
Young girls need both the opportunities and resources to understand and establish their roles in today's world, particularly as they navigate the challenges of early puberty, hormonal changes, increased social pressures and the transition to secondary school. As they enter adolescence, the natural inclination towards risk-taking and failure becomes overshadowed by biological and cultural signals urging caution, valuing perfection and avoiding risks. Parents and society often reinforce these messages (either overtly or inadvertently) while girls’ brains are inundated with oestrogen, which enhances emotional intelligence but reduces risk-taking. This heightened emotional intelligence helps them better interpret their surroundings but also makes them more observant, cautious, doubtful and less inclined to try.
We conducted our own market research with parents of girls in Year 4 to 6 in the UK (July 2024) and found that:
93% of parents are interested in enrolling their daughter in a club specifically designed for girls to boost their self-esteem, resilience and confidence.
78% of parents are worried about their daughter’s own levels of confidence, resilience and self-esteem.
98% of parents are unaware of any other club offering this type of support and intervention.
100% of parents feel it is important for their daughter to have a supportive environment to explore big feelings, develop friendships and prepare for secondary school.
Many clubs for girls have traditionally focused on kindness as a core objective. While being kind is undeniably a valuable human trait, it is often interpreted and exhibited as compliance, gentleness and acquiescence – traits which have caged girls and women for centuries! We believe there is a new way to be unapologetically female in the modern world which sheds these restricting traditional expectations and embraces being bold, assertive and self-assured in a compassionate and open-minded way.
And it starts with the art of being fearless.
Our Objectives
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To provide a safe, fun and life-changing club experience devoted to helping young girls navigate the modern world.
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To help young girls build up a toolkit of strategies that enable critical thinking, curiosity, resilience, self-regulation and confidence.
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To be a unique space for young girls to be heard, feel seen and to explore the big questions.
Our Values
Everything we do at Fearless Girls Club comes from a deeply held set of beliefs about who girls are and what they deserve.
And it all sits under one simple goal: Find Your Fearless.
That means helping every girl discover her voice, her confidence and her sense of what she is capable of. Not in a big, dramatic, performative way but in hundreds of small, real, everyday moments that weave together to last a lifetime.
These are our five core values and we love them and live them every single day:
We Empower Girls by giving them a safe space to try, fail, try again and succeed. You will never hear ‘I can’t’ go unchallenged.
We Celebrate Every Voice because everyone should feel seen and heard. Our club is inclusive, friendly and gloriously un-cliquey. Everyone gets a turn.
We Ignite Creativity through imagination, curiosity and invention. Creativity breeds confidence and confident girls grow into fearless women who back themselves.
We Find Purpose Through Fun because knowing and trusting ourselves takes hold of your soul when you’re happy and laughing.
And we Dream Big. We are ambitious for girls and for our club. We want them to imagine bold futures, question the world around them and believe they have the right to shape it.
This is Fearless Girls Club – a world of adventure where fun is serious business and every girl gets to feel powerful, purposeful and heard!